Mood Barre

MOOD B

ARRE

A virtual movement studio offering class memberships and private sessions for creatives who want a movement practice without the gym bro atmosphere.

Kate had been teaching her special blend of pilates + barre + fun at other peoples' studios for years, and was ready to build something of her own. We worked with her strategically to outline her goals and develop a clear shared vision for how this project would look and function.

To start, we developed a full branding suite, including a logo, icons, collage illustrations, a color story and font suite, and detailed brand guidelines so she can maintain consistency and be strategic in everything she shares.

We then worked with her to develop a fully virtual movement studio with a seamlessly integrated paid membership platform that she can manage herself to share her classes with students everywhere, and easy scheduling for private clients.