International Biodynamic Guild
The International Biodynamic Guild is a global network of biodynamic tradespeople seeking to increase the practice and visibility of biodynamic agriculture.
We worked with Will from the ground up to re-develop his brand identity, create a cohesive logo suite, design his website, membership platform, and private shop.
Working with the esoteric marks of the circle, the cross, and the crescent, which represent the spirit, matter, and mind respectively, we crafted a logo suite that intimates both the equality and the collaboration of these elements within biodynamic farming.
In addition, the iconic mark then delivers us another coded intimation of all four elements: green earth, blue water, yellow air, red fire.
Our goal with this project was to blend the traditional “anthroposophical” design principles with a modern, approachable, fresh design aesthetic.
We also hand-crafted illustrations for the private shop, which depict minerals, plants, and animals that are included in biodynamic preparations.